NOKB World — Investment Proposal V2

01 — EXECUTIVE SUMMARY

The Opportunity

NOKB World is a 3,500 m² all-inside premium kids play facility for children aged 2–12. This V2 proposal reflects actual Luxembourg labor costs, realistic real estate rates, and corrected market positioning.

Startup Required
€720,000
+€270k from V1 — working capital buffer added

Year 1 Revenue
€760,000
Passes + events + café at premium pricing

Year 1 EBITDA

€240,040

31.6% margin — healthy for hospitality

3-Year Profit

€1,050,040

Cumulative. 146% ROI by end Year 3.

What changed V1 → V2: Real Luxembourg payroll (GM €4,500 gross, floor staff €3,200 + 42% employer contributions), realistic rent (€12/m²), corrected utility costs, premium pricing justified by experience. Break-even improved from Month 16 to Month 8–9.

02 — FINANCIAL MODEL

Real Luxembourg Numbers

All figures based on actual market rates. Payroll includes 42% EU employer contributions throughout.

Category	Monthly	Annual	Notes
Payroll — 10 FTE (full)	€30,400	€364,800	Incl. 42% employer contributions
General Manager	€6,390	€76,680	€4,500 gross + 42%
Facility Supervisors (×2)	€9,940	€119,280	€3,500 ea gross + 42%
Floor Staff (×4)	€18,176	€218,112	€3,200 ea gross + 42%
Café Manager	€4,970	€59,640	€3,500 gross + 42%
Admin / Marketing (PT)	€2,130	€25,560	€1,500 gross + 42%
Cleaning / Maintenance (PT)	€2,556	€30,672	€1,800 gross + 42%
Rent (3,500 m²)	€3,500	€42,000	€12/m² annual — Findel/Limpertsberg zone
Utilities (heating, electric, AC)	€3,000	€36,000	Large climate-controlled facility
Maintenance & Equipment	€2,500	€30,000	Premium equipment upkeep
Insurance	€2,000	€24,000	Child facility = higher premiums
Marketing & Community	€2,100	€25,200	Digital + NOKB community events
Supplies, Food, Admin	€6,000	€72,000	Café inventory, cleaning, contingency
TOTAL (full 10 FTE)	€49,500	€594,000	Annual at full staffing

Staffing Ramp Strategy: Months 1–3 at 8 FTE (€24,320/mo = €72,960). Months 4–12 at 10 FTE (€30,400/mo = €274,320). Year 1 total payroll: €347,280. Saves €18k in early months and preserves working capital.

Year 1 Revenue Streams

Stream	Unit Price	Monthly Volume	Monthly Rev	Annual
Daily Passes	€19 weekday / €22 weekend	2,000 visits	€40,000	€480,000
Event Room Rentals	€500–1,000/event	15–18 events	€10,833	€130,000
Café	€6–14/transaction	1,800 transactions	€12,500	€150,000
Total Year 1 Revenue			€63,333	€760,000

Year 1 EBITDA

€240,040

31.6% margin

Break-Even

Month 8–9

Conservative estimate

Payback Period

~2.1 yrs

Very healthy for hospitality

3-Year Projection

Metric	Year 1	Year 2	Year 3
Revenue	€760,000	€950,000	€1,100,000
Operating Costs	€519,960	€594,000	€650,000
EBITDA	€240,040	€356,000	€450,000
Margin	31.6%	37.5%	40.9%
Cumulative 3-Year Profit		€1,050,040 · 146% ROI

03 — CAPITAL REQUIREMENTS

Startup: €720,000

Line Item	Amount	Notes
Lease Deposit & Legal	€20,000	First month + deposit
Build-Out & Design	€160,000	Flooring, lighting, climate control, finishes
Play Equipment	€120,000	Roto, Lappset — EU EN 1176/1177 compliant
Café Setup	€45,000	POS, espresso, refrigeration, prep area
Permits & Licensing	€25,000	Building, child protection (MENJE), food, safety
Insurance & Legal	€15,000	Liability + property setup
Marketing Launch	€35,000	Grand opening, digital, community events
Working Capital (6 months)	€300,000	€50k/mo buffer — non-negotiable
Total	€720,000

Critical: The €300k working capital buffer is not optional. You won't break even until Month 8–9. Without this cushion, operations go underwater in the ramp period. This line item is the difference between success and a failed launch.

04 — COMPETITIVE ANALYSIS

NOKB World vs Yo-Yo

Yo-Yo Luxembourg

— 1,500–2,000 m²

— Hybrid indoor/outdoor

— No dedicated event rooms

— Standard equipment

— Minimal parent amenities

— €15.50–17 pricing

NOKB World

✓ 3,500 m² — 2x capacity

✓ All-inside — year-round ops

✓ 6 dedicated rooms — €130k/yr unique revenue

✓ Montana-themed premium experience

✓ Premium café lounge with sightlines

✓ €19–22 premium (justified)

The edge: NOKB isn't trying to out-Yo-Yo Yo-Yo. We're serving a different customer — one who wants an immersive themed experience, dedicated event space, and a premium café. The €130k/year from event rooms alone is a revenue stream Yo-Yo structurally cannot access.

Luxembourg Market Size

Metric	Value
Population	645,000
Children 2–12 (primary demo)	~95,000
Annual family entertainment budget	€500–1,500/child/year
Total Addressable Market	€45–60M/year
NOKB Year 1 target (TAM share)	€760k — 1.3–1.7%
NOKB Year 3 target (TAM share)	€1.1M — 1.8–2.4%

05 — TIMELINE & COMPLIANCE

9–11 Months to Open

Months 0–3

Planning & Capital

Secure €720k. Identify site (Findel/Limpertsberg preferred). Engage architect, draft plans.

→ Milestone: Site locked, funding committed

Months 3–6

Permitting & Licensing

Building permit application. Child Protection License via MENJE (4–6 weeks). Food license + HACCP certification. Insurance procurement.

→ Milestone: All permits approved

Months 6–9

Construction & Fit-Out

Equipment installation (Roto, Lappset). Interior build-out. Climate control. Safety inspections + EU EN 1176/1177 certification.

→ Milestone: Facility inspection passed

Months 9–10

Soft Opening

Staff onboarding. Systems testing. NOKB community preview events — holder exclusives, 20% opening discount.

→ Milestone: Staff certified, 8 FTE operations live

Month 10–11

Grand Opening — Q1 2027

Full public launch. Digital push. Local partnerships active. Revenue ramp begins — target 40–50% weekday utilization by Month 3.

→ Milestone: Operations steady state, event rooms booking

06 — GO-TO-MARKET

How We Win

Tactic	Timeline	Target	Expected Impact
NOKB Community Launch	Weeks 1–8	3,000+ holders	20% discount, exclusive access, word-of-mouth flywheel
School & Daycare Partnerships	Months 2–4	20–30 institutions	Bulk passes €12–14/child, predictable group bookings
Digital Marketing	Ongoing €2,100/mo	Local families	Google Ads 40%, Facebook/IG 35%, local influencers 25%
Event Room Focus	Month 3+	Corporate + families	15–18 events/month = €130k/year by Month 6
Loyalty Program	Month 2+	Repeat visitors	10 passes = 1 free. Café discounts. Data capture.

Bottom Line: €720k in → €240k Year 1 EBITDA → €1,050,040 cumulative profit by end Year 3. Break-even Month 8–9. Community moat from 3,000+ NOKB holders no competitor can replicate. 146% ROI. Numbers work. Build it.

Premium location justified by premium experience
Event room infrastructure is a unique revenue moat
All-inside design means no weather closures, consistent cash flow
1:12 staff ratio beats industry standard of 1:15
NOKB holder base = built-in marketing channel from day one
Montana theme justifies €1–2 premium over Yo-Yo pricing